THE MEDIA AND GENDER BASED VIOLENCE IN NIGERIA: A CRITICAL DISCOURSE

Abstract

Abstract Gender-based violence (GBV), also referred to as violence against women (VAW), is a pervasive global issue affecting a significant proportion of women during their lifetimes. A substantial number of women worldwide have encountered some form of violence. Why certain forms of violence are predominantly directed at women? This study seeks to explore the role of the media in preventing GBV against women in Nigeria. It identifies cultural norms and practices, such as patriarchal societal structures, the societal acceptance of men disciplining their wives, the traditional view of women as inheritable property, and ineffective law enforcement, as key factors perpetuating violence against women. The study employs the agenda-setting theory as its analytical framework. A desk review methodology, utilizing qualitative content analysis supplemented by Key Informant Interviews (KIIs), was adopted to examine the media's role in GBV prevention in Nigeria. A key finding reveals a rising incidence of violence against women and girls in the country. The study concludes that while GBV is increasing, the media can be effectively utilized to raise awareness about its endemic nature. Consequently, it recommends enhanced collaboration among stakeholders, including mass and social media, to advocate for and prosecute perpetrators of GBV.