EMPOWERING COMMUNITIES THROUGH DATA-DRIVEN CHURCH MINISTRY: A CASE STUDY OF CHURCHES IN OROGUN BAPTIST ASSOCIATION, NIGERIA

Abstract

This paper examines the application of data-driven ministry in the churches of the Orogun Baptist Association, with the objective of enhancing community empowerment and outreach efficacy. The research uses historical and descriptive research methodologies, including oral interviews and secondary source analysis, to examine how demographic data, attendance patterns, and community needs assessments might be utilized to tailor modern church ministry initiatives. The research demonstrates that data-driven strategies enable churches to develop focused sermon series, establish specialized ministries for specific demographic groups, and optimize budget allocation for improved community impact. Nonetheless, problems include technological constraints, deficiencies in data literacy, and cultural reluctance within congregations are significant. The study underscores the need of methodical data gathering and analysis in adequately meeting the practical requirements of communities while achieving spiritual objectives. The paper concludes with pragmatic recommendations for Orogun Baptist churches to establish data collection systems, enhance data literacy among leadership, and forge partnerships with community organizations, advancing towards evidence-based ministry which addresses both spiritual and socioeconomic needs.